Johny O’Donnell from ShiftOn presented the Chamber’s Business Building Block workshop on Digital Marketing in 2017. Here’s some of his key messages; still relevant today:
- Marketing is moving from interruption to attraction. It’s no longer good enough to tell people about your features & benefits. Engage subtle story telling.
- If you’re hiding behind your brand, people’s “bullshit radars” will go off. People are searching for authenticity
- “Business to Customer” and “Business to Business” connections are all out the window. Everything now is “Business to Human”
- The end of stock photos is nigh
- You are 9x more likely to covert a website enquiry into a sale if you respond within five minutes. This is why Live Chat is becoming an increasingly common feature.
- Automation provides the ability to be more responsive and filter through an increasing number of enquiries
- Chatbots is the emerging trend that live-streaming was 18 months ago.
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