Building our business resilience
The 2017 Aspire conference featured a line-up of some of New Zealand’s top business leaders and entrepreneurs who focused on personal and business resilience. The conference provided a great opportunity for our delegates to reflect on their own resilience, and start thinking about what plans should be in place should a disaster or disruption occur.
Kyle Mulinder, Founder of Bare Kiwi / leading social media influencer
“The rise of social media in business should not be seen as a digital disruptor, but as digital freedom – providing a platform for storytelling”.
Kyle, a skilled and entertaining storyteller and MC for the day, shared his journey of how an idea to showcase New Zealand online grew to more than 50,000 Instagram followers.
“Social media is reaching people in a new and dynamic way. The secret to success is to be authentic and be social – it’s social media after all”.
Authenticity and storytelling through video is how Kyle reaches people. He says creating a ‘wow’ moment and conveying emotion helps to build trust with followers.
John Palmer, Chair, Nelson Regional Development Agency
“We are setting out to be world-class in what we do, and there is no question our region has that in spades”.
John stepped delegates through the recently launched Regional Identity. The aim of the regional identity programme is to set the Nelson Tasman region apart from others, and create one coherent view of how we live and do business here.
He warned that if we are to be a resilient region in terms of infrastructure and growth we need strong leadership to avoid “becoming a large retirement village”.
“If we are to permanently capture the essence of this region for our grandchildren it will require leadership, staying the course and focusing on what’s right – even when it’s difficult”.
Jimmy Walsh, International Resilience Director, Beca
“Good resilience means better long-term business”.
Jimmy spoke of the importance of having a resilience plan in place. To do that you need to understand your hazards, exposure and vulnerability, so you can then put a plan in place to reduce your risk.
“Your business disaster plan will never be finished. You need to keep reviewing and strengthening it.
“Have a long and active ‘glitch list’ for your business and keep working on it – it means you’re always improving”.
Fred Laury, Chief Information Security Officer, Air New Zealand
“As a business, you cannot be resilient unless you practice your plan”.
Fred stressed the importance of rehearsing your resilience plan. He took the audience through how Air New Zealand responds to crises, and says communication is key to business recovery.
Peter Townsend, CEO, Canterbury Employers’ Chamber of Commerce
“The South Island is in an economic sweet spot and will be for the next 5-10 years”.
Peter took delegates through the progress being made in Christchurch, and said 2017 is the tipping point for progress being made in the CBD. “There is no other city in the world where $100 million dollars is being invested in the CBD every week”.
He reminded people that this was only possible because 84% of businesses in the Christchurch CBD were insured following the 2011 earthquake, which meant the majority were able to get back on their feed in the aftermath.
“Ensure you have your business continuity in place if you want to be resilient. Under-insurance kills communities”.
Dawn Baggaley, Head of Sustainability, NZ Post
“Businesses with a strong organisational purpose are better able to respond during periods of change”.
Dawn spoke of the remarkable change journey that NZ Post has been, changing from a mail business to a parcel business. “It’s so important to bring all your staff along on the journey of change”.
Kevin Biggar, TV Personality / Adventurer
Trans-atlantic rower and co-presenter of TVNZ’s ‘First Crossings’ Kevin Biggar took delegates through his rules to success.
1. Face the Flinch
2. Choose to win – there is no ‘try’
3. Play as a team – don’t do or say anything that will reduce the energy level of the team
Check out his summary slides here: http://www.kevinbiggar.co.nz/aspire